Riding Tandem | #72 - Why Your Logo Doesn’t Matter as Much as You Think

#72 - Why Your Logo Doesn’t Matter as Much as You Think - Marketing Mindset Shift #4

March 26, 2025 / 29:40/E72

Your logo, colors, and website do NOT make people buy from you.

In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t.

Vivian Kvam shares personal stories (including how she landed a major client before Tandem Works even had a logo or a bank account) and challenges listeners to rethink what’s truly driving sales: trust, connection, and authenticity.

✨ Here’s what you’ll learn:
✔ Why people buy from people, not brands
✔ How obsessing over branding could be slowing your growth
✔ Action steps to stop hiding and start showing up now

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Unpacking this episode min by min:

00:00 Introduction to Marketing Mindset Shifts

02:22 The Importance of Authenticity Over Branding

07:22 Real-Life Examples of Success Without Perfect Branding

12:06 The Myth of Perfect Branding

17:37 Actionable Steps to Show Up Authentically

24:32 Recap and Next Steps

Related Episodes:

#62 8 Game-changing mindset shifts every entrepreneur needs to make for business success

#67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1