#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy
Step into the world of press releases with our latest episode of Riding Tandem!
Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.
You're not alone if you've ever felt frustrated or overlooked by the media despite your best press release efforts. Join us as Mickie shares practical strategies tailored for small businesses, helping you cut through the noise and gain the visibility you deserve.
Tune in to discover the truth about press releases and unlock the secrets to increased media coverage for your small business!
Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford.
You're not alone if you've ever felt frustrated or overlooked by the media despite your best press release efforts. Join us as Mickie shares practical strategies tailored for small businesses, helping you cut through the noise and gain the visibility you deserve.
Tune in to discover the truth about press releases and unlock the secrets to increased media coverage for your small business!
- Unleash the power of media coverage with effective press release strategies - learn how to capture attention and make your small business newsworthy.
- Take your PR campaigns to the next level by mastering the art of storytelling - discover how to craft narratives that resonate with journalists and their audiences.
- Harness the persuasive power of data and statistics in your PR efforts - find out how to leverage numbers to strengthen your brand's credibility and attract media attention.
- Build personal connections with journalists and unlock media opportunities for your small business - learn the secrets to cultivating lasting relationships with key media contacts.
- Make a long-term commitment to effective PR and watch your brand's visibility soar - discover the strategies to consistently generate media coverage and increase brand awareness over time.
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Unpacking this episode min by min:
00:02:48 - Mickey's Founder Story
00:07:31 - Press Release 101
00:10:46 - Maximizing the Impact of Press Releases
00:11:52 - Custom National Distribution
00:14:15 - Press Release vs Media Alert
00:15:41 - Overcoming "Not Newsworthy" Perception
00:19:11 - Creating Data for Press Releases
00:22:08 - Using Fun Questions in Surveys
00:23:36 - Press Releases for Local and National Audiences
00:28:03 - Importance of Consistent PR
00:28:45 - Power of Press Releases
00:30:09 - Third-Party Corroboration
00:31:42 - Building Local Rapport and Culture
00:34:37 - Using Newswires for PR
Related Episodes:
#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience
#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration
#10 How to use storytelling to create social media content that engages your audience.
#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration
#10 How to use storytelling to create social media content that engages your audience.
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
Mickie Kennedy:
- Facebook - https://www.facebook.com/ereleases.press.release.distribution
- Website -https://www.ereleases.com
- LinkedIn - https://www.linkedin.com/in/publicity/
- Twitter - https://twitter.com/ereleases
Tandem Works Team:
- Facebook - https://www.facebook.com/TandemWorksTeam
- Instagram - https://www.instagram.com/thetandemworks/
- Email the team: RidingTandem@thetandemworks.com
FREE RESOURCES
PR Writing Masterclass - https://www.ereleases.com/plan/
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Riding Tandem with Vivian Kvam
A podcast from Tandem Works
Email the team: RidingTandem@thetandemworks.com
