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#39 Dance, TikTok, and Business: Natasha Gregory's Unique Business Choreography

/ 01:02:09/E39
Unleashing her expertise and grace, ballet instructor Natasha Gregory pirouettes her way through the virtual dance world, captivating audiences, and defying expectations as she educates, inspires, and challenges the status quo of traditional dance instruction.
From a professional dancer to a virtual teacher, Natasha Gregory's journey took an unexpected turn. As the pandemic shut down dance studios worldwide, Natasha had to think on her feet. But little did she know, this twist of fate would unlock a whole new world of opportunities. Discover how Natasha harnessed the power of online platforms to not only survive but thrive, in an ever-changing digital landscape. Tune in to find out how this professional ballet performer turned into both an internationally known dance instructor and content creator. Her story is sure to inspire as she conquered the unexpected and emerged stronger than ever before.


  • Uncover the profound life lessons from Natasha Gregory's journey as she pivoted from being a ballet professional to becoming an online dance trainer and teacher.
  • Unpack the importance of emotional intelligence, as told through Natasha's experiences of transitioning away from her lifelong passion as a professional dancer into a digital instructor. 
  • Understand how creativity and adaptability can breed success in seemingly unfavorable circumstances - perfectly demonstrated through Natasha's shift to online teaching.

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Unpacking this episode min by min: 

00:03:21 - Natasha's Background and Love for Dance, 

00:06:44 - Natasha's Professional Dance Career, 

00:09:48 - Favorite Roles and Characters, 

00:11:55 - Conclusion and Reflections, 

00:13:21 - Benefits of Fitness Training for Dance, 

00:14:18 - Overcoming Fear and Building Confidence, 

00:18:02 - Transitioning to Online Offerings, 

00:19:27 - Growing an Online Presence through TikTok, 

00:23:13 - Enjoying the Creative Outlet, 

00:25:59 - The Power of Storytelling and Building Personal Connections, 

00:26:39 - The Difference Between an Influencer and a Content Creator, 

00:29:18 - Using New Social Media Features Strategically, 

00:30:42 - Managing Content Creation and Avoiding Burnout, 

00:33:04 - Fostering Community in a Virtual Setting, 

00:38:17 - Keeping Up with New Trends, 

00:39:13 - Getting Into Creator Programs, 

00:40:50 - Sponsorships and Collaborations, 

00:43:10 - Juggling Multiple Roles, 

00:45:01 - Balancing Personal and Brand Content, 

00:50:31 - Transition from Online to Physical Location, 

00:51:04 - Bringing on Instructors and Offering a Variety of Classes, 

00:52:14 - Balancing In-Person and Virtual Classes, 

00:52:27 - Using the Studio for Filming and Content Creation, 

00:53:26 - Natasha's Teaching Philosophy and Embracing Different Dance Studios, 

Related Episodes:


Vivian Kvam:
Natasha Jade Gregory
Tandem Works Team:
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#39 Dance, TikTok, and Business: Natasha Gregory's Unique Business Choreography

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