#20 From New Kids on the Block to YouTube: The making of a YouTube content creator - Matthew O'Brien's story
Matthew O'Brien is a filmmaker, content creator, and YouTube expert who has worked in show business for 15 years. He edited content for live tours, including New Kids on the Block, Trans-Siberian Orchestra, Ariana Grande, Jennifer Lopez & Gwen Stefani, runs a production company producing documentary films, and has a successful YouTube channel. In this episode, Matthew shares his story, how he discovered his true passions, went after them, and created a successful YouTube channel. After years of experiences and self-evaluation, he has now found a way to express himself and connect with an audience in a way that is both personally and financially fulfilling.
"I was never good at playing other people. I was best at being myself." - Julia Childs
Unpacking this episode min by min:
"I was never good at playing other people. I was best at being myself." - Julia Childs
Unpacking this episode min by min:
00:54
Meet Matthew O'Brien a YouTube content creator expert.
Meet Matthew O'Brien a YouTube content creator expert.
02:56
Sworking in Los Angeles creating concert content for big names is thrilling. Then you think about what you sacrifice.
Sworking in Los Angeles creating concert content for big names is thrilling. Then you think about what you sacrifice.
13:07
There are times be a little bit more on your own and private, and there are other times when you want to get out there and transfer that energy.
There are times be a little bit more on your own and private, and there are other times when you want to get out there and transfer that energy.
14:09
What it's like to be an independent contractor and move to content creation.
What it's like to be an independent contractor and move to content creation.
21:01
Making the shift to become content, Julia Child's says "I was never good at playing other people. I was best at being myself."
Making the shift to become content, Julia Child's says "I was never good at playing other people. I was best at being myself."
22:14
Design your business around that what you want and know when something is an opportunity or a distraction.
Design your business around that what you want and know when something is an opportunity or a distraction.
27:49
Think about marketing yourself and building your own community
Think about marketing yourself and building your own community
36:17
The process of creating a profitable Youtube channel
The process of creating a profitable Youtube channel
40:25
The passive income craze.
The passive income craze.
42:55
How to keep content flowing
How to keep content flowing
44:35
Creating goals and the drive to achieve them
Creating goals and the drive to achieve them
55:50
You only have so much energy to apply
You only have so much energy to apply
1:02:12
A lot of pressure is put on young people to "arrive" and become a Youtube sensations overnight.
A lot of pressure is put on young people to "arrive" and become a Youtube sensations overnight.
1:05:34
Running a business is a paid self-improvement plan.
Running a business is a paid self-improvement plan.
01:08:18
Using the Discord server for creating a community and a place for YouTubers to share their experiences and help others achieve their goals.
Using the Discord server for creating a community and a place for YouTubers to share their experiences and help others achieve their goals.
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Related Episodes:
#10 How to use storytelling to create social media content that engages your audience.
#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration
#5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration
Vivian Kvam:
- LinkedIn - https://www.linkedin.com/in/viviankvam/
- Email Vivian - vkvam@thetandemworks.com
Matthew O'Brien
- Youtube - https://www.youtube.com/@matthewtobrien
- Website - https://www.matthewobrien.co
Tandem Works Team:
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- Email the team: RidingTandem@thetandemworks.com
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