#15 Focus in entrepreneurship is everything - a conversation with Tiffaney Florentine

"Your path is wide, and it's our job to narrow it down to get to that impact that we were put on this earth to create." - Tiffaney Florentine Tiffaney knows what lights her fire up and loves to help others discover this for themselves. In this week's episode, she shares her journey from being a factory worker with a limited worldview to designing her successful coaching business. She is on a mission to change the health and wellness industry's focus from a diet-centric approach to a client-centered one rooted in mindfulness. There were a few twists and turns along the way, including time with the military, CIA, management consulting, and even becoming an American Gladiators Finalist! Through this journey, Tiffaney realized that it is essential to take note of the moments that light you up and to build a life that honors those moments. She shares her stories, insights, and practical tips to help others identify what lights them up and get after it!

Unpacking this episode min by min:

00:48
Tiffaney Florentine joins Vivian to talk about discovering and pursuing passions. Tiffaney is a fitness, nutrition and mindfulness coach and expert at what she calls "taming the squirrels." 
02:11
Tiffany is on a mission to change the health and fitness industry from diet centric focus to a client-centered approach rooted in mindfulness. 
4:27
Tiffaney shares her story of going from a factory worker to the CIA, American Gladiator finalist, consultant, and finally finding her passion.  There are inflection points that we have along the way when we make decisions. It's our job to narrow it down to get to the impact we were put on this earth to create.
1:15
How do you know when your passion is worth following? I'd say it's always worth following. It's on you to figure out how to integrate it into your life. Honoring those moments. If they light you up, then build them in.
14:37
Building in passions and knowing when it's time to attach a dollar or do it just for fun. 
8:17
To be in the moment is like focusing on one step in front of the other versus the end destination. If I'm hesitant to take the next step, I look for proof. Quick decisions also mean I learn fast.
22:56
Focus in entrepreneurship is everything. Do I want to pursue these five things because it feels good? Or do I pursue one, get really successful, and then bring in those other things? It is tempting to bring in shiny objects. Focus as an entrepreneur is everything for long-term success.
27:28
Tiffaney recently moved from the Windy City of Chicago to sunny San Diego. She combined all her learnings around mindfulness, spirituality and nutrition, and fitness in one key offering. She shares how the new environment lights her soul on fire.
31:00
Setting up your environment for success. Have key items lying around or easily accessible. Eating a healthy meal, and doing some breath work, or sitting and meditating. If these things are easily integrated, it will impact how we show up in every moment.
35:37
Studies show that you're dumping 40% of your productivity by multitasking. Ask yourself what feels good in every moment. The more things you do at one time, the worse you will feel. If you want to feel better and save a ton of time and actually be more productive, do one thing at a time. 
37:08
The problem with New Year's resolutions is that they tend to be extremely rooted in resistance. The other camp, the other energy, is flow. Energy is either moving towards resistance in any moment, or it's moving towards flow. Being completely rooted in flow is the only way to achieve your goals.
42:44
Tiffaney shares, "I didn't start living until six or seven years ago when I realized that I could actually live in the moment and not live in stress. To live our lives, to be happy, it takes daily maintenance to reel in the squirrels."

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#15 Focus in entrepreneurship is everything - a conversation with Tiffaney Florentine
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