#44- What you need to know about franchises - Charista Baye

Meet incredible Charista Baye, a serial entrepreneur turned franchise matchmaker. We unravel the myths surrounding franchises – spoiler: they're not all about hefty investments and burgers! Charista shares her journey, from breaking free from the corporate grind to becoming the ultimate business matchmaker. We explore the lesser-known facets of franchises, from diverse industry options to the importance of timely risks and due diligence. Get ready for some golden advice on thriving in the world of franchising, sprinkled with success stories that will ignite your entrepreneurial spirit. Whether you're eyeing the franchise game or just curious about the business world beyond the myths, this episode is your backstage pass. Tune in for laughter, insights, and a roadmap to finding your perfect entrepreneurial fit.
"Don't just sit back and think, this is going to come to me. It's not. You have to take action." - Charista Baye


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Unpacking this episode min by min:

00:03:01 - Leaving Corporate America 

00:05:23 - First Business Failure - P three inventory 

00:08:16 - Second Business Failure - Second Pouch 

00:13:03 - Starting Business Number Three 

00:15:08 - Overcoming Adversity 

00:17:41 - Finding Success 

00:18:26 - Scaling and Course Creation 

00:23:56 - Transition to Franchise Broker 

00:25:38 - Entrepreneurial Mindset 

00:26:59 - Transition to Franchising 

00:30:01 - Learning New Skills 

00:31:42 - Pros of Franchising 

00:36:00 - Common Franchise Myths 

00:38:10 - The Cost of Starting a Franchise Business 

00:40:07 - Understanding Franchise Fit 

00:42:22 - Zoracle Business Assessment 

00:43:27 - The Impact of Mindset on Business Ownership 

00:45:45 - Financial Readiness and Business Ownership 

00:50:06 - Starting a Business: Just Do It 

00:51:01 - Knowing Yourself and Your Goals 

00:52:51 - Learning from Experience 

00:55:15 - Unexpected Paths in Business Ownership 

01:00:59 - Free Services and Monetization 

01:02:36 - Importance of Communication and Transparency 

01:04:12 - Empowerment and Confidence 

01:06:02 - Screen Addiction and Parenting 

01:08:23 - The Value of Listening and Feedback 

01:10:39 - The Power of Assessments in Business

Vivian Kvam
Charista Baye- Thoughtful Franchise Brokers
Tandem Works Team:
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#44- What you need to know about franchises - Charista Baye
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